Jay's oeuvre: Food for thought

Food for thought
Wednesday, November 22, 2006

My sick food has arrived and the look of it gets worse :(. Speaking of food and looking at the observation that down south Slim's uncle and cuz are also suffering from Diarrhoea/Dysentry; I was fondling with the idea that whether Diarrhoea is the gr8 Indian unification symbol apart from Cricket and Bollywood.

Talking of food, I just attended a guest lecture from a Manager in Nestle, the biggest bulliest of them all, in food globally.He threw some insights which were processed in me with the perspective of a despo blogger.

The Point is passion for food and sensitivity towards it cuts across the border but still we are a nation of variety. Thats y we see global brands cant displace local namkins( Haldiram is the lord of the rings.) Lays(Potato chips) had its ups and down ... it is the food of a global Indian who represent less than 10% of India. The pseudo intellectual and a bullcrap population. (Hey!!! the angst may arise from the fact that .. I for most part of my life belonged to something which can be characterized as a "ASPIRING TO BE" Indians.. weird? huh!).. Anyways, did the global Indian knew .. that Lays coming during the summer is of better quality than what comes in winter, which is about 30% darker.(Goddamn!! how wd I know about any Pepsi product... ask Komal, she is the quintessential Pepsi girl). They tried to grow Atlanta potato in India but they failed.

Food and health is a great misnomer in here. What u consider healthy is not the perception. Diet Coke has less than 1% market share. They tried to launch Lays with less fat (gr8 hoopla).. however it failed... (Man !!! Indians cant compromise much on taste).. Those, who were raving about the project ..all those women were ordering extra Samosa. Dude in some part of India .. we still want to see a person of "khate peete ghar ka ladka" (the guy from a well to do family) which in normal terms would mean the guy should not be lean.

Not only that, some of the food items were decreased in quality to streamline it with Indian tastes. Poor thing tho not everything goes with the food MNCs. They try to push quality and health standards. Nestle did a lot of research in Singapore to provide Indians with a non-Maida Maggi .. 'Cause mothers refused to feed kids with those maida containing Maggi. Too bad for Maggi they still don't use Coriander from england cause our coriander doesn't suffice their quality requirements.

If ur wondering what is Maggi.. Its is a packed noodle.

Noodles .. thats the essence of china.. You see while I finish this article, I have another stir in my bowel which makes me think; This diarrhea and Noodles thing can be A great Chinese Conspiracy to render Indians less efficient and non competitive. After all we are the two nations with mind boggling GDP growth figures and yeah Chinese food is something which resembles our food the most.

Labels: Business, Miscallaneous